One aspect of search engine promotion is the increasing proliferation of results from pay per click search engines in the search results of the major search engines.
Many of the major search engines, like Google, Lycos, Altavista and others, now display the top 3 sites from Overture.com, previously called Goto.com, in a separate section at the top of their search results.
A while ago, Google, which has quickly become one of the most popular engines, started its own pay per click advertising program in which the advertisers' web sites are displayed in a separate color at the right of the screen.
If you are not completely sure how the pay per click search engines work, the idea behind them is pretty simple. For instance, in the case of Overture, the most popular pay per click search engine on the Net, advertisers open an account with them and then bid for the top spots for various keywords which are applicable for their site.
The position the advertisers obtain in Overture depends on how much they are prepared to pay Overture for every visitor that Overture sends to their site.
The advertiser who agrees to pay the maximum amount per visitor to Overture for a particular keyword gets the top position for that keyword and the other advertisers are arranged in descending order of the amount they are willing to pay.
Most of the traffic from Overture goes to the top 3 advertisers for a keyword, because most of the major search engines displaying results from Overture, display the top 3 sites from Overture at the top of their search results.
Google is a free-to-submit search engine. However Google has introduced a pay per click promotion section called AdWords Select. The Google AdWords Select program is somewhat more complex than Overture. In Google AdWords Select advertisers are arranged based on a combination of how much they pay Google per visitor, as well as how many times their sites are clicked on by Google's users as opposed to the sites of other advertisers.
Both Overture and Google have minimum bid requirements of 5 cents, i.e. you can't bid less than 5 cents for any keyword phrase. Of course, there are other pay per click search engines but none of them can bring the volume of traffic to your site that Overture and Google can. Most other pay per click search engines don't have too many users.
However, while Overture's and Google's pay per click programs can definitely bring in a lot of traffic to your site, from the advertiser's point of view, there are several problems with both of them....
While 5 cents is the minimum bid requirement in both Overture and Google, for most of the popular search terms, you can expect to pay far more than 5 cents for every visitor if you want to get into the top 3 spots in Overture or one of the top spots in Google. This is because of the sheer amount of competition between advertisers for the top spots.
For example, in Overture, at the time of writing, you need to pay $6.53 per click for the #3 position for the keyword "web hosting" and $2.01 per click to get the #3 position in Overture for the keyword "internet marketing". Many small businesses simply can't afford this.
Most search engines which display results from Overture put the sites in a separate section called "Featured Sites" or "Sponsored Sites". As mentioned earlier, Google displays the listings for its pay per click advertisers in a separate color at the right of the screen.
However consumers are increasingly becoming aware that these are nothing but advertisements. Whenever human beings see an advertisement, they know that they are going to get a sales pitch for a product or service and hence, they don't come to your site with an open, ready-to-buy attitude.
Thus, the conversion rates (i.e. the number of people that are buying from you as a percentage of the people who come to your site) are not likely to be very high for such pay per click listings.
One way to ensure you get only highly targeted visitors from the pay per click search engines is to use the Title and Description of your listing to weed out the untargeted visitors.
However, both Overture and Google limit the size of the Title and the Description that you can use. What is worse, some search engines like AOL, which display the top 3 sites from Overture, only display the Title of the listings and display the Description only when the user takes her mouse pointer over the listing. This means that you are very limited in what you can do to ensure that you get only very targeted visitors from the pay per click search engines.
Overture has increasingly become very strict regarding the kinds of advertisers it accepts. For instance, if you are part of an affiliate program, and you want to advertise a direct affiliate link, Overture will most probably not allow you to do so.
Now, many of our visitors gave us feedback over the last few months that while you loved the free "Search Engine Masters Course" and would have loved to hire us to get your web site top rankings in the search engines, our prices were a bit too high for your budget.
In response to this feedback, and in light of the problems that advertisers face with the existing pay per click programs like Overture and Google, we decided to launch our "Pay Per Click Promotion Package".
With the Pay Per Click Promotion Package, we send targeted visitors to our customers' web sites from the major search engines at a fixed, FLAT rate of just 5 cents per visitor.
Customers can order our Pay Per Click Promotion Package by paying a deposit of $500, which entitles them to 10000 unique visitors. There are no hidden extra costs. Period.
Once we have sent customers the initial block of 10000 unique visitors, they can renew our service by paying $500 for each additional block of 10000 visitors.
Here's how our Pay Per Click Promotion Package works:
When a customer pays the initial deposit of $500, we create a new domain for the customer which is owned and operated by us.
There are no hidden extra costs.
We then optimize this new domain for the search engines for the keywords which are applicable for the customer's web site, and
We include links to the customer's web site from the new domain so that the customer's web site can benefit from the traffic from the search engines.
For the customer's security, all links are encoded with code provided by an independent 3rd party link tracking service called HyperTracker.
We create an account for the customer with HyperTracker so that the customer has round the clock access to monitor in real time how many visitors we have sent to the customer's web site.
Once we have sent the initial block of 10000 unique visitors to the customer's web site, the customer has the option of renewing the service by paying $500 for an additional block of 10000 unique visitors. And this process continues as long as the customer wants. There are no other costs.
Here's how you benefit with our Pay Per Click Promotion Package compared with the Overture and Google Adwords pay per click programs:
While you can end up paying a lot of money per visitor if you bid for some of the popular keywords in Overture and Google, with our Pay Per Click Promotion Package you pay a fixed, FLAT rate of just 5 cents per keyword, regardless of how popular the keyword is.
To see what I mean, just go to http://www.overture.com and type in some of the popular keywords that are applicable to your site. Overture will display the amounts that advertisers are currently paying for each spot. You will most likely find you need to bid far more than 5 cents if you wanted to be in the top 3 listings. And you won't get too much traffic unless you are in the top 3, as most of the major search engines display only the top 3 results from Overture.
The new domain that we create for you is displayed as part of the normal search results in the major search engines, rather than in a separate "Sponsored Sites" or "Featured Sites" section.
This means that when users come to the new domain and then go on to your site, they will not come with the pre-conceived notion that you are trying to sell them something. This ensures that your conversion rates will be far better with our Pay Per Click Promotion Package than with any pay per click search engine.
With our Pay Per Click Promotion Package, you get charged for a visitor only if she clicks on the link from our domain to your web site.
Once the visitor comes to our domain, she will get to read a detailed description of what your site is all about before she clicks on to your site. That means you get far more targeted visitors with our Pay Per Click Promotion Package than you could get with any pay per click search engine.
Unlike Overture, you can promote direct affiliate links with our Pay Per Click Promotion Package.
The only disadvantage of our Pay Per Click Promotion Package compared to Overture's or Google's pay per click programs is that, with our Pay Per Click Promotion Package, it takes at least 2-3 months before you start seeing an increase in traffic to your site. That's how long it generally takes to get web sites ranked at the top of the search engines. With Overture, your site will be displayed within 3-5 days and with Google's AdWords program, almost instantly.
To solve this time lag, assuming you want to drive more traffic to your web site quickly, you can order our Pay Per Click Promotion Package now, plus also open accounts with Overture and Google. Then, in about 2-3 months, once you start receiving traffic from the new domain we create for you, you can simply stop advertising on Overture and Google.
Click here for our Pay per Click search engine promotion